A magalog is a combination of a magazine and a catalog. This magalog would be used as a part of a campaign by Whole Foods to convey educational information that inspires customers to shop at Whole Foods specifically. With a young adult audience, the magalog must be fresh and unconventional; nothing trendy or traditional.

Haus Party is a spin-off of the traditional term, incorporating a strong Bauhaus influence throughout its design. The magalog aims to create a sense of energy and movement while thoughtfully conveying its information. Tying the design to its goal and purpose of connecting consumers with Whole Foods Market is the little-known history of Pizza; a very popular dish that can be bought at Whole Foods or made at home with ingredients from the store. After all, what’s a house party without pizza?